On this date, March 25, 1911, the Triangle Shirtwaist Factory in New York caught fire and 146 people died, most of them women between the ages of 16 and 23.
“Look for the union label.”
If you are of a certain generation, you may recognize those words instantly. They are the first line of a song that became a 1970s advertising icon.
Sung by a swelling chorus of lovely ladies (and a few men) of all colors, shapes and sizes, it was the anthem of the International Ladies Garment Workers Union.
Airing as American unions began to confront the long, steady drain of jobs to cheaper foreign labor markets, the song rousingly implored us to look for the union label when shopping for clothes (“When you are buying a coat, dress or blouse”).
Seeing these earnest women, thinking of them at their sewing machines, made us race to the closet and check our clothes for that ILGWU tag. (“It says we’re able to make it in the USA.”)
The International Ladies Garment Worker Union was born in 1900, in the midst of the often-violent period of early 20th century labor organizing when brutal working conditions and child labor were the norm in America’s mines and factories.
One of the companies the union attempted to organize was the Triangle Shirtwaist Factory at what is now Greene Street and Washington Place in New York’s Greenwich Village. It employed many poor and mostly immigrant women, most of them Jewish and Italian.
A walkout against the firm in 1909 helped strengthen the union’s rolls and led to a union victory in 1910. But the Triangle Shirtwaist Company –which would chain its doors shut to control its workers— earned infamy when a fire broke out on March 25, 1911 and 146 workers were trapped in the flaming building and died. Some jumped to their deaths.
The two owners of the factory were indicted but found not guilty. The tragedy helped galvanize the trade union movement and especially the ILGWU.
On the 105th anniversary of that dreadful event, it is worth remembering that American prosperity was built on the sweat, tears and blood of working men and women. Immigration and jobs are the issue again today, just as they were more than a century ago.
On February 28, 2011, American Experience on PBS aired a documentary film about the tragedy and the period.
The site is part of New York University and a National Historic Landmark.